Swirl Street BRanding

Swirl Street is a branding identity creation for a frozen yogurt shop in Madison, WI, a city known for its abundance of ice cream shops. I developed a cohesive brand identity, including a custom color palette, typography, logo, and overall aesthetic to make the shop stand out. The process involved extensive sketching, trial and error, and feedback from peers to refine the design and create a vibrant, inviting brand that captures the fun and freshness of frozen yogurt.