For this project, I reimagined the branding of Gates BBQ in Kansas City, aiming to create a cleaner, more modern look while preserving its vintage charm and strong connection with loyal customers. I retained the iconic color scheme, the top hat of the signature man, and the classic font to honor the brand's heritage. Through thoughtful redesigns and simplification, I created a refreshed identity that balances tradition with a contemporary appeal, ensuring it remains recognizable and beloved by its audience.